The Importance of Visibility Online

Imagine if your
premises had no
signage or displays
on show…


How would people find you?
Or know where you are?
Or even what you do?
That is exactly what it is like
online with no presence.

The majority of us are now living in a digital world. In 2019, online sales
accounted for 19% of all retail sales (Statista, 2020), making it very
clear it is no longer possible for businesses to rely solely on traditional
methods of selling.


Your business is not online, but your customers are.
Did you know that 97% of consumers are searching for local
businesses online?


As well as this, they are posting reviews, asking for recommendations
and advice and asking friends (or even strangers online) about their
experiences with your products and services. It is great when people
talk about your business but without an online presence, you will be
unable to join the conversation.


Businesses need to adapt and innovate and ensuring you have a
highly visible presence online is a sure way to help your brand stand
out from your competitors and increase sales.
Online visibility can:

  • Make it easier for potential customers to find you
  • Make it easier to showcase your products and services
  • Make it easier to build relationships with new and current
    customers
  • Make it easier to sell and market your brand

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